Shopify Growth Engineering Studio

Connect selection, education, and in-store experience.A multi-brand, high-ticket catalog needed to connect product discovery, education, and in-store experience.

Use categories, editorial content, and membership.Use scenario-led categories, an editorial homepage, and membership to shape one brand experience.

Home, collections, PDPs, membership, and store info.Homepage, collections, PDPs, membership entry, and physical-store information.

Unify discovery, online purchase, and store visits.A unified path from brand discovery and product education to online purchase and in-store experience.

Models, specs, materials, and use cases add friction.Complex models, technical specifications, material capabilities, and use cases increased decision cost.

Connect categories, proof, specs, and assurance.Connect product categories, application results, technical proof, and purchase assurance in one decision path.

Product system, technical PDPs, comparison, and trust.Homepage product system, technical PDPs, machine comparison, regional and trust content.

Make professional equipment easier to compare and buy.Professional equipment becomes easier to understand, compare, and purchase instead of reading like a specification dump.

Clarify gifting, bundle value, and delivery timing.Seasonal traffic needed to understand gifting context, bundle value, and delivery timing quickly.

Connect gifting, bundles, and subscription entry.Connect gifting scenarios, bundle selection, and subscription entry points in one buying path.

Campaign pages, PDP trust, and bundle paths.Campaign page structure, PDP trust content, and bundle purchase path.

A clearer seasonal purchase and retention path.A clearer seasonal sales path that can support future repeat-purchase and bundle optimization.

Explain specs, accessories, shipping, and support.High-ticket products required specs, accessories, logistics, and support clarity before purchase.

Move decision details closer to purchase.Bring specs, accessory logic, and shipping rules closer to the main product decision area.

PDP, specs, shipping, and mobile hierarchy.PDP architecture, spec modules, shipping clarity, and mobile hierarchy.

Less friction for product and paid traffic.Less product-page decision friction and a clearer path for paid traffic.

Explain benefits, ingredients, fit, and bundles.Social traffic needed faster education around benefits, ingredients, fit, and bundle logic.

Reorder proof, ingredients, and recommendations.Rebuild the page rhythm around proof, ingredient explanation, and bundle recommendations.

Landing pages, PDP proof, and tracking review.Landing page improvement, PDP proof blocks, and basic tracking review.

A clearer path from education to cart.A more connected path from product education to cart entry.

Rooms, categories, and delivery add choice friction.A large catalog spanning living, dining, bedroom, and outdoor furniture required faster decisions across room, style, material, and delivery.

Organize decisions by room, category, guides, and assembly.Use room and category paths, collections, inspiration guides, and the fully assembled proposition to reduce high-ticket decision friction.

Navigation, collections, PDPs, inspiration, and delivery.Homepage navigation, room and category collections, PDP hierarchy, inspiration content, delivery, and support information.

Connect education, selection, and assembled delivery.A more continuous path connecting multi-category discovery, product education, and fully assembled furniture service.

SKUs, sizing, discounts, and ads felt fragmented.Large SKU sets, sizing, member discounts, and ad landing pages created choice friction.

Restructure landing and PDP decision hierarchy.Restructure landing page and PDP hierarchy so shoppers can identify the right product faster.

Ad pages, mobile UX, and offer clarity.Ad landing page structure, mobile UX, and offer clarity.

Lower choice friction and improve test readiness.Lower choice friction after paid clicks and a better base for conversion testing.